Maureen John

Marketing Analyst & Communications Specialist

Maureen John

I help teams turn complex ideas and messy data into clear, human communication.

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01About

Data meets narrative.

I'm Maureen, a marketing analyst and communications specialist currently supporting Siemens AG's Cybersecurity & AI division, where I help translate technical work into clear messaging for non-technical audiences. Alongside this, I founded and run Oceaned Study Abroad Consultants, where I built our entire marketing analytics setup from the ground up.

I'm currently completing my MSc in Business Administration in Germany, and I'm drawn to the intersection of data and storytelling — making sense of what the numbers say, then communicating it in a way people actually act on.

Portrait of Maureen John.

02Career

Where I've worked

  • 2025 — Present

    Digital Communications Specialist

    Siemens AG

    Munich, Germany
  • 2024 — Present

    Marketing Analyst & Founder

    Oceaned Study Abroad Consultants

    Remote
  • 2025

    Marketing Associate

    WFI – Ingolstadt School of Management

    Munich, Germany
  • 2025

    Digital Marketing Intern

    Issa Compass

    Bangkok, Thailand

03Toolkit

Tools I reach for

GA4GTMPower BISEOExcelBrevoMailchimpContent StrategyStakeholder Communication

04Selected work

Selected work

Click any card to expand the problem, approach and results in place — the first two are a straight line: what the data found, and what I built because of it.

Oceaned Study Abroad homepage shown on a laptop screen.
Oceaned candidate intake form shown on a phone screen.
01Analytics · 2026

Oceaned Marketing Analytics

Tracked 582 sessions across 6 channels to find out which marketing was actually working — and where it was losing the visitors it earned.

From finding to fix

“That 3-second drop-off is what this next project was built to fix.”

Oceaned study-abroad platform desktop view shown on a laptop screen.
Oceaned candidate application dashboard shown on a phone screen.
02Product · 2026

Oceaned Study-Abroad Platform

Built directly off the analytics finding: instead of patching a landing page, gave candidates one portal to search, apply, and track — so they never land on a random page again.

Siemens Cybersecurity CCE internal storytelling series cover image.
03Communications · 2026

Internal Storytelling, Siemens CCE

Supported an internal storytelling series spotlighting Siemens security professionals globally.

05Contact

Let's talk.

Have a project, a role, or just want to compare notes on marketing analytics and communications? My inbox is open.

Emailainejohnofficial@gmail.com
Book a callcalendly.com/ainejohnofficial
Based inMunich, Germany